PayLater by Grab
Welcome to the PayLater by Grab Integrations Launchpad. These guides and assets optimise your acceptance of PayLater and help you improve conversion and grow basket sizes throughout your shoppers’ journey.
PayLater by Grab Guidelines
As a merchant accepting PayLater by Grab, we encourage you to follow our guidelines and promote responsible use of PayLater to your customers. Keen to learn more about accepting PayLater?
Don’t yet accept PayLater?
Visit our website to learn more.
PayLater Logo Usage
PayLater lockup usage
Always use the original PayLater by Grab lockup and ensure the necessary clear space. When that is not possible, use the white or black versions.
Ready to use the PayLater by Grab lockup? Download it here.
Grab Logo Usage
Utilize the Grab logo to communicate acceptance of both GrabPay and PayLater by Grab.
Web store guidelines
Utilise the available web store elements consistently throughout your web store to inform shoppers of the availability of PayLater by Grab as a checkout option.
Recommended use of PayLater assets on a sample web store home page
Recommended use of PayLater assets such as Price Divider, Checkout Button and Payment Badge on a sample checkout/ cart page.
One of the most effective assets available for web stores is the PayLater dynamic price divider and lightbox. This single asset can increase conversion and AOV by up to 51%* and 24%* respectively. Be sure to implement price dividers on your web store via one of our plugins.
*Based on a study done with a select group of merchants in Q3-Q4 2021.
Checkout option display guideline
Ensure that shoppers are informed of the benefits of paying with GrabPay and PayLater at the point of selecting their checkout method. We’ve observed that weaving in these tangible benefits, possibly increases the adoption of GrabPay and PayLater at checkout.
Accompanying text (shorter character limit) | Pay now or pay later. Earn rewards, 0% interest. |
Accompanying text (longer character limit) | Pay today or pay later. |
Ongoing PayLater promotions
Keep checkout messaging attractive to shoppers by sharing the latest PayLater by Grab promotions. Weaving in messaging about available promotions also increases the incentive for shoppers to complete their checkout. These promotions are funded by Grab and apply at all web stores that have PayLater by Grab available as checkout options.
Singapore
Promotion Headline | 100% back in GrabRewards points. |
Promotion Sub-headline | New users only. |
Promotion Validity | While Redemptions Last. |
Promotion Details | https://www.grab.com/sg/paylater-deals/ |
Messaging Guidelines and Approved Messages
“PayLater by Grab” in Text
PayLater acceptance Key Messages
PayLater is a flexible way to pay | PayLater by Grab is a “Buy now, Pay Later” service that gives shoppers the flexibility to shop now and either pay next month or pay in 4 instalments, both interest-free. | “PayLater by Grab allows you the flexibility to choose how to pay: either next month or in 4 payments” |
PayLater is a convenient way to pay | With PayLater by Grab, shoppers can make purchases immediately and plan their cashflow to make the payments. | “Split your purchases into 4 smaller payments” “Activate within your Grab app and start shopping at your favourite merchants” “Receive spend notifications, bill reminders, and alerts from your Grab app” |
PayLater is a rewarding way to pay | Shoppers who checkout with PayLater by Grab are rewarded with GrabReward points. | “Earn GrabRewards points for all of your transactions with PayLater by Grab” |
PayLater is an affordable way to pay | PayLater by Grab is a free service for eligible users with no interest, no upfront costs, and no fees as long as shoppers repay on time. | “0% interest” “Interest-free” “No fees when you pay on time” |
Promoting Responsible Spending
PayLater by Grab exists to give consumers the flexibility to purchase what they need while spreading their payments to manage their cash flow. It is NOT an avenue for consumers to incur debt or encourage spending beyond their means.
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Marketing Campaign Guidelines
Influencer KOL Campaign Guidelines
Engaging key opinion leaders (KOLs) can be an effective channel to promote the launch of PayLater with Grab on your web store or amplify an upcoming campaign.
Pictured: Previous KOL campaigns
Find the right fit
PayLater by Grab is currently available to eligible Grab users 21 years and older. Ensure that selected KOL have the right audience fit.
Send the right message
To keep the message clear and to avoid misinformation, be sure to share the and guidelines to selected KOLs and ensure that it is adhered to.
Social Media Templates
Launching an upcoming campaign or planning for the year ahead? Download and utilise assets that will compliment any campaign or social media post that you might be planning.
Campaign badges and frames can be added to marketing material to reinforce the availability of PayLater with Grab on your web store. may accompany marketing assets on your social media channels.
Pre-approved Social Media Captions
Include a mention of PayLater by Grab on any of your social media posts easily, by adapting any of these pre-approved captions:
Generic Launch Caption | Never miss out on a deal with PayLater by Grab, now available on <Store Name or URL>. Have the freedom to pay next month or in 4 interest-free instalments. For more details, go to www.grab.com/finance/pay-later/ |
Item Launch Caption | <Item Name> is now available on <Store Name or URL>. Shop now at <Full Retail Price> or PayLater with Grab in 4 interest-free instalments and pay just <¼ retail price> today. For more details, go to www.grab.com/finance/pay-later/ |
Multibrand Store Caption | <Brand Name>’s latest collection has landed in <Store Name or URL>. Shop now and PayLater with Grab in 4 interest-free instalments. For more details, go to www.grab.com/finance/pay-later/ |
Campaign Caption | <Campaign Name> is now live! Don’t miss out on discounts and deals. Shop today and pay next month or over 4 interest-free instalments with PayLater by Grab. For more details, go to www.grab.com/finance/pay-later/ |
Ideas for Marketing PayLater
Since PayLater by Grab is intended to drive the outcomes of increased conversion and basket sizes, here are also some ideas on marketing ideas that will help you accelerate this impact:
Increase AOV by promoting bundles
PayLater by Grab is typically the preferred payment method of choice when basket sizes are >USD80. Therefore a way to increase the relevance of PayLater by Grab would be to make recommendations on items that are frequently purchased together or bundling items together.
Abandoned Cart Campaign
Abandoned Cart email campaigns are a great way to remind customers who did not complete their transactions. Reminding shoppers that they can use PayLater by Grab to split the upfront payment is a great way to break down their barrier-to-buy. Utilise Price Dividers and Banners in your Abandoned Cart email campaign to achieve this.
