GrabFood Malaysia’s Nationwide Expansion Cements No.1 Food Delivery Position

#ICYMI In a significant milestone marking the 5th anniversary, GrabFood Malaysia, the country's No.1 food delivery platform, officially announced its nationwide expansion, solidifying its position as the leading player in the industry. With over 100 districts now covered, GrabFood's reach extends to approximately 95% of Malaysia's estimated population, demonstrating its commitment to serving communities across the nation.

Since its launch in May 2018, GrabFood has witnessed remarkable growth, not only in terms of service areas but also in its ability to cater to Malaysians' diverse needs and aspirations. Jiong Jian Tan, Director of Commercial and Deliveries at Grab Malaysia, explains that the company's expansion strategy extends beyond geographical coverage. GrabFood aims to revolutionise on-demand deliveries by constantly incorporating technological innovations that cater to the needs of consumers and restaurant owners alike.

According to Tan, in enhancing consumers' experience, GrabFood offers an extensive selection of restaurants to choose from. On average, the number of merchant-partners on GrabFood has more than doubled each year since its inception. Furthermore, GrabFood continually focuses on delivering value and savings to its users. Recent additions, such as Saver Delivery with delivery fees as low as RM1, and GrabUnlimited, which unlocks additional savings across Grab services, provide consumers with multiple opportunities to make their money go further.

As food delivery services become increasingly essential in Southeast Asia, GrabFood recognises the importance of supporting small merchant-partners in reaching their consumers effectively as they have experienced a 26% increase in average monthly earnings after just one year of partnering with Grab. The platform offers various tools and programs aimed at helping merchant-partners grow:

1. Ads Manager: A self-serve tool available on the GrabMerchant app, the Ads Manager enables merchant-partners to create and track their digital ads within minutes. GrabAds has proven to deliver a 6X return on advertising spend for small merchant-partners across the region.
2. Data & Insights: Merchant-partners gain access to a comprehensive data and insights tool that provides valuable information about their sales, operations, and consumer purchasing habits. This allows them to identify new opportunities and address inefficiencies promptly.
3. GrabAcademy for Merchants: GrabFood provides merchant-partners with access to GrabAcademy, a platform that offers best practices and resources on running and growing a business online.

Tan emphasized Grab's commitment to providing the best possible experience for its ecosystem. What began as a simple food delivery service has evolved into an industry that Malaysians rely on for various reasons. With the Grab app, users can enjoy a hyperlocal experience tailored to the city they are visiting, regardless of their location in Malaysia or the region.

GrabFood's success in Malaysia is reinforced by a survey conducted by Kantar, a leading data and insights company. The survey highlights GrabFood as the most frequently used brand among food delivery users. Moreover, Grab's commitment to delivering the best possible experience extends beyond food delivery.

It concludes that GrabFood Malaysia's nationwide expansion is a testament to the company's continued growth and dominance in the food delivery industry. With an extensive reach that covers over 100 districts, GrabFood strives to provide an exceptional experience to both eaters and merchant-partners. Through technological innovation, a diverse range of restaurant options, and valuable tools for business growth, GrabFood is set to maintain its position as the No.1 food delivery platform in Malaysia.

Endnotes

1. Based on most often used brands among food deliveries’ users, survey conducted by Kantar (2022-Q1’2023).

2. Based on GrabFood internal data against the Government’s official list of districts in Malaysia (2023).

3. Estimated population across districts GrabFood is in against the estimated population of Malaysia, according to the Malaysian Population and Housing Census 2020, by Department of Statistics Malaysia, Prime Minister’s Office (published 2022).

4. The yearly average growth in merchant-partners on GrabFood since its launch in Malaysia, based on GrabFood’s internal data (2018-2023).

5. Source: Grab’s Food and Grocery Trends 2022 report, Grab Internal Data, 2019-2022 (monthly average).

6. Source: A Decade of Scaling Impact, Empowering Change, Grab ESG Report 2022.