Introducing the GrowNow Programme: Your Next Step to Growing on Grab

You’re on Grab. Orders are coming in. But getting consistent growth is a different story. Maybe you’re wondering how to get more consumers to find your store, how to stand out, or what you should be doing next to grow. If that sounds familiar, you’re not alone. Running a business already takes a lot. Figuring out how to grow it on Grab should not feel like guesswork.

That’s why we created the GrowNow Programme.

What is the GrowNow Programme?

GrowNow is Grab’s merchant programme built to help you learn, grow, and succeed with the help of our marketing tools. Whether you’re just starting with Ads or looking to increase orders, reach new consumers, and improve your visibility, GrowNow helps you move forward with confidence; meeting every business where they are, no matter big or small. 

What's in it for you?

GrowNow focuses on what merchants need most. Education, inspiration, and recognition. All designed to equip you on how to reach more consumers and grow your business, your way! 

Here's how we deliver on that:

• GrowNow EduTrack — Get the guidance you need to improve your store, optimise your ads, and turn views into real orders.

• GrowNow Stories — See how businesses like yours are scaling with Ads and Spotlight.

• GrowNow Awards — Get recognised and gain more visibility on Grab for your hard work.

• GrowNow Case Studies — Learn from real journeys, and see how small changes lead to real results.

Why now?

We know Ads can feel like an extra cost, and we don’t expect you to have it all figured out. That’s what we’re here for. The GrowNow programme helps you understand what works and get results, with tools and bite-sized content that are easy to follow and put into action.. When used the right way, Ads can help you reach more consumers, improve visibility, and drive more orders, and that’s exactly what you want!

This is just the beginning.

The GrowNow programme is rolling out across the region in 2026, with new content, stories and initiatives dropping regularly. 

Keep an eye here on the GrabMerchant Resource Centre so you don't miss out.