Your menu isn’t just a list of dishes. It’s your store’s first impression. A well-designed menu can guide consumers, highlight your best offerings, and boost orders. Here’s how to make your menu work harder for you.

1. Make it visually appealing

We eat with our eyes first, so your menu should be a feast for the senses.

Show off your dishes: Bright, clear photos make your meals irresistible

Be consistent: A complete menu with images for all items looks professional and builds trust

2. Let your AI Assistant do the thinking

Grab’s AI Assistant can take the guesswork out of menu design.

Write tasty descriptions: Keep it short, relatable, and highlight key flavours or ingredients. Craft mouth-watering descriptions in seconds with your AI assistant

Spot your bestsellers: Highlight which items are popular and should be featured prominently.

Catch trends: Feature seasonal or trending dishes.

Boost combos and deals: Your AI assistant can suggest bundles or pricing that encourage bigger orders.

With the AI Assistant, you can optimise your menu in minutes instead of spending hours analysing data.

3. Label Cuisine and Dish types 

Consumers often browse by cuisine or dish type. Accurate labels make it easier for them to find what they want.

Be clear: Add cuisine (e.g., Italian, Thai) and dish type (e.g., pasta, noodles, dessert).

Keep it fresh: Update labels for new items or seasonal specials.

Get discovered: Correct labels help your store appear in relevant searches and boost visibility on Grab. Click here to find out more about Cuisine & Dish labels

Pro Tip: Combine visuals, AI insights, and accurate labels to create a menu that’s not just pretty but profitable. The more appealing and easy to navigate your menu, the more likely consumers will order and come back for more.

Interested in turning your menu into a powerhouse? Click here to join our FREE Menu Optimisation workshop and learn how!